Tag Archives: marketing
Books and Beyond
Marketing in school resembles a bit to math. Counting the number of positive answers to the question “would you buy this if” and you’re ready to go. It is exactly this that distinguishes good from bad management, because the best … Continue reading
Intelligent Banking
I’m not sure if it is the lack of creativity or if companies think that they have something to gain from not advancing. The music industry that I wrote about earlier is not the only one. Ever heard of mint … Continue reading
The singing music store
Passing by a Fnac store on an ordinary Sunday I don’t imagine seeing anything else but big gray closed roll door. This Sunday at the Fnac in Rue de Rennes (close to the Montparnasse train station) was different though: they … Continue reading
Winchbuzz
When I first saw the poster of the Largo Winch movie I thought somebody had made a mistake with the release date: Apparently this was not at all the case; following their link to the Largo Winch movie blog we … Continue reading
Marketing in the Metro
A perfect example that marketing is everywhere crossed my path in the Paris metroline number 8 this morning in the form of a homeless person.
How about brand identity?
Today I finished a book that I bought last year in the book store Carturesti in Bucharest. “Designing Brand Identity” by Alina Wheeler. I don’t have the feeling that this is a very common subject among marketeers, but it is … Continue reading