Tag Archives: book
Books and Beyond
Marketing in school resembles a bit to math. Counting the number of positive answers to the question “would you buy this if” and you’re ready to go. It is exactly this that distinguishes good from bad management, because the best … Continue reading
How about brand identity?
Today I finished a book that I bought last year in the book store Carturesti in Bucharest. “Designing Brand Identity” by Alina Wheeler. I don’t have the feeling that this is a very common subject among marketeers, but it is … Continue reading