Category Archives: Reviews
Why go online?
Threatening fashion, vacations and electronics shops, online shopping has for a while been the biggest fear of shop owners. How to overcome this threat of low prices? And yes, even though low prices used to be the main argument for … Continue reading
Research (mis)interpretation
Is it just me or do more and more researchers misinterprate their own findings? They are not the only ones; apparently so do teachers. One of my teachers that was a marketing specialist from the UK showed us the following … Continue reading
Photography museum
Today was the last day of the expositions of (among others) Martine Barrat and Larry Clark in the Maison Europeenne de la Photographie. I was unsure if I would like it because I’m generally picky when it comes to museums. … Continue reading
How about brand identity?
Today I finished a book that I bought last year in the book store Carturesti in Bucharest. “Designing Brand Identity” by Alina Wheeler. I don’t have the feeling that this is a very common subject among marketeers, but it is … Continue reading