Author Archives: Willem
The singing music store
Passing by a Fnac store on an ordinary Sunday I don’t imagine seeing anything else but big gray closed roll door. This Sunday at the Fnac in Rue de Rennes (close to the Montparnasse train station) was different though: they … Continue reading
Photography museum
Today was the last day of the expositions of (among others) Martine Barrat and Larry Clark in the Maison Europeenne de la Photographie. I was unsure if I would like it because I’m generally picky when it comes to museums. … Continue reading
Winchbuzz
When I first saw the poster of the Largo Winch movie I thought somebody had made a mistake with the release date: Apparently this was not at all the case; following their link to the Largo Winch movie blog we … Continue reading
Wanted: A 300 euro miracle worker
Salary has never been my main interest in a job but if a company is not willing to pay me more than 300 Euros, I assume that they are looking for somebody that doesn’t bring more than 300 euros worth … Continue reading
IT humor
It is not generally the place where I post funny things. For this post I will make the exception though. Besides it is not just funny but also very, very meaningful…
Marketing in the Metro
A perfect example that marketing is everywhere crossed my path in the Paris metroline number 8 this morning in the form of a homeless person.
Lying Marketers
I came across this video of Seth Godin in which I think he made some interesting points.
Bill-Board-Boundries
In the Netherlands the attention drawing factor of billboards is being discussed once again. The conflict is an obvious one: a billboard is made to attract attention and politicians want drivers to keep their attention on the road.
My first project : The French stereotype disaster
Just coming back for lunch I meet a colleague of mine back at school: we were done eating and ready to go back to the work we stopped more than an hour ago. This one team member meant that another … Continue reading
The exclusive mass
The general tendency of western economies and the companies in it seems to be up. An obvious thing: a company doesn’t mind if profits are a bit lower for one year, stockholders generally are because they want most of their … Continue reading
How about brand identity?
Today I finished a book that I bought last year in the book store Carturesti in Bucharest. “Designing Brand Identity” by Alina Wheeler. I don’t have the feeling that this is a very common subject among marketeers, but it is … Continue reading
My Romania project to an end…
I just finished my Marketing plan for my Romanian DIY store. I’m quite satisfied with the results of the project so far and the results that we made in the store. Either way it is for sure that both the … Continue reading
Making money on the border
I’m back in my cramped bus trying to read a bit when we approach the border. In line for the Romanian Customs a guy jumps up starting to speak Romanian to the passengers. I don’t understand but people start giving … Continue reading
Shopping
We’re standing in front of a bakery in a neighbourhood supermarket in Bucarest. After a good 2 minute wait for a women behind the counter doing her paperwork there is starting to form a line with annoyed people behind us. … Continue reading
Call center efficiency?
Just for making some extra money I’m currently working in a call center offering free tickets for a networking conference to managers. Not the most famous job out there but very interesting to learn about sales. I also encountered a … Continue reading