Passing by a Fnac store on an ordinary Sunday I don’t imagine seeing anything else but big gray closed roll door. This Sunday at the Fnac in Rue de Rennes (close to the Montparnasse train station) was different though: they installed something called a “vitrine audioactive”Lit with a noticeable orange backlight, four CD’s are shown behind the glass and as soon as you tough them the CD starts playing. It made a lot of head turn and most people stopped to give it a go. What a way to promote your products (and your store) outside shopping hours!
The singing music store
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