Today I finished a book that I bought last year in the book store Carturesti in Bucharest. “Designing Brand Identity” by Alina Wheeler. I don’t have the feeling that this is a very common subject among marketeers, but it is surely not unimportant either. This book really gives some nice insight on how brand identities are, and can be, constructed. Very accessible and very interesting for both professionals and students.
How about brand identity?
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