Willem314

The general tendency of western economies and the companies in it seems to be up. An obvious thing: a company doesn’t mind if profits are a bit lower for one year, stockholders generally are because they want most of their money. But how are “exclusive” brands supposed to cope with that? Since everybody nowadays wants to be different aren’t we faced with a problem? Continue reading ‘The exclusive mass’

Today I finished a book that I bought last year in the book store Carturesti in Bucharest. “Designing Brand Identity” by Alina Wheeler. I don’t have the feeling that this is a very common subject among marketeers, but it is surely not unimportant either. This book really gives some nice insight on how brand identities are, and can be, constructed. Very accessible and very interesting for both professionals and students.