Monthly Archives: October 2007
The exclusive mass
The general tendency of western economies and the companies in it seems to be up. An obvious thing: a company doesn’t mind if profits are a bit lower for one year, stockholders generally are because they want most of their … Continue reading
How about brand identity?
Today I finished a book that I bought last year in the book store Carturesti in Bucharest. “Designing Brand Identity” by Alina Wheeler. I don’t have the feeling that this is a very common subject among marketeers, but it is … Continue reading