I just finished my Marketing plan for my Romanian DIY store. I’m quite satisfied with the results of the project so far and the results that we made in the store. Either way it is for sure that both the store and the country it is in still have a long way to go.
My project will probably be dominated by the differences with the western companies, the difficulties of finding good personnel, the corruption and how hard it is to make use of the enormous potential the country has.
I do consider myself open to other cultures and I learned a lot from the Romanian culture mostly about a lot of values that we lost in the west. Still I am as western as it gets; never will I forget the relief I felt upon crossing the Romanian border (after we collected some money to pass the customs without checking of course). A feeling of safety and security that I couldn’t find in Romania.
Either way I cannot wait to come back here, even if it was just for the challenge…